One of the most relevant changes brought about by digitalization is consumer behavior. Buyers changed their search patterns for the satisfaction of their goods and services. Nowadays, the vast majority go to their smartphones to find out where to eat a delicious pizza nearby, or what time opens the corner store.
That is search engines, local directories, and portals that feature services such as Yelp or FourSquare function as “digital telephone directories”. In this sense, local companies that have a presence on the Internet must also change the way they market and advertise, to gain presence when a lead searches.
The trend concerning the criteria of search engines in recent years has been to privilege those companies that indicate they provide local services. So businesses should strive to strengthen their regional marketing strategies too. The smartest way is to have the support of an exceptional local advertising agency. It is essential that you know the tactics that these specialists can apply in favor of your business.
The Content Strategy
Content is king. To achieve competitive advantages at the local level, it is necessary to focus it on your environment. The agency will help you redefine the content strategy of your business to gain relevance in your area. In this way, the search engines will realize that you are making local impulse and will begin to favor you. With new, relevant, well-informed and localized topics, your business will gain strength in your community.
There is an encoding created by the leading search engines (Google, Bing, Yahoo, Yandex) invisible to the user, but not to the spiders of them. These codes speak directly to searchers and tell them exactly who you are, what your business is about, and where it is located, for example. Using the correct schema markups, Google and the other engines will be able to place you in your environment.
When the agency defines the campaigns for your company, they will assist you in favoring the locality over globalization. This ranges from the selection of keywords to the policy of hiring advertising on digital channels such as Facebook, or Google Ads. Also, they will design landing pages for you that focus on the public that you have around so that your business becomes attractive to them.
When you drive a global business, your promotional gifts and hooks are limited to the digital (an ebook, an electronic discount coupon). In the impulse of a local company through the Internet, you can offer more palpable gifts and promotions that bring the user directly to your physical store. This will significantly increase the user’s buying intention. If you want the advice of the best local advertising agency in Houston, contact us. At LeaderShield we will be happy to assist you.
Being Mobile Friendly
Finally, there is no point in developing the best advertising strategies if your content is not a tablet and smartphone friendly. An excellent local advertising agency will help you refine your website design. In this way, more than 70% of users looking to satisfy their needs through their mobile devices will be able to see you smoothly.
Count on the Experts
If you want to gain competitive advantages within your community and take your business to the next level, let us support you. LeaderSield is the most prominent local advertising agency in Houston and we put our expertise at your disposal. Let us do the hard work for you, and support you in your company’s rise to the top. Contact us.