The importance of a strong brand identity is becoming more clear, as we see companies that have been all stars of the past starting to shutter stores. Big names, such as Big Lots and Macy’s, both have recently laid out plans to close underperforming stores that were once teeming with customers. While on the contrary, companies of the past in the same era such as Nike and Coca Cola are still surfing these unpredictable waves of our economy just fine. What sets a business apart from another in unsure economic times is loyalty. And loyalty is the result of a business that creates a strong brand identity over the course of time. Having a strong brand identity establishes a foundation for a business and provides customers, both old and new, assurance that they are making the right choice. With a booming population still on the rise in Idaho, there has never been a better time to invest in your own business. Creating a strong brand identity through website design in Boise Idaho allows potential customers to not only find you, but stick around through uncertain times.
What Is A Strong Brand Identity In Business?
Brand identity in business refers to the outward expression and impression of a company, one which can stand the test of time if done successfully. A Boise businesses brand identity can include their logo, colors, design, communication style, voice, and especially values or mission statement. All these factors collectively create a distinct image in the minds of customers and differentiate it from other competitors in their field and/or industry. In layman’s terms, brand identity is how a company wants to be perceived by its audience. And it is something that must be successfully built and maintained to stand the test of time. Below are the key factors that go hand in hand with building a strong brand identity in Boise, Idaho.
Visual Elements – Logo, color palette, typography, imagery, and design.
Personality – Characteristics that are associated with the brand, such as; professionalism, innovation, friendliness, eagerness, confidence, consistency, and appreciation.
Values – The core beliefs and principles that guide the Boise business.
Messaging – Slogans, taglines, communication and tone of voice.
Creating a strong brand identity allows a company to stand out from competitors in the market and industry of which they belong. Brand Identity is important because it ensures customer recognition, or helps customers easily identify and remember a company/business. Creating a strong brand identity through website design in Boise Idaho also builds credibility and trust with consumers, both new and loyal.
Important Components That Relate To A Strong Brand Identity
There are two very important components that can distinguish a business brand from a strong brand identity- Brand Voice and Reputation Management. Both of these components should be incorporated throughout the business, meaning both online and offline. Brand Voice is most often heard on social media platforms, and is when management focuses on the unique tone, style, and personality that a brand uses to communicate with its audience. The Brand Voice is a defining characteristic of a businesses marketing strategy and should be consistent across all communications. Maintaining a consistent brand voice across channels is key, and an effective management team will ensure all involved are on board of a brand’s tone. Which is why choosing Idaho Style for creating a strong brand identity through website design in Boise Idaho is the best choice. A brand’s voice should be the same across all communications, regardless of which team is handling which channel. It should be distinct and recognizable while also complementing the company’s overall values. An effective social media management in Boise Idaho team knows that a brand’s voice should speak to the target audience in a way that aligns with and engages them. Precisely what the team at Idaho Style aims to accomplish for each of our clients, no matter the industry or location.
Reputation Management is the other main component to distinguishing a brand from a strong brand identity. Maintaining a brand’s online reputation should be given full attention in today’s world where online presence is seen in an instant, and often shared just as fast. Reputation Management is the proactive strategy that aims to monitor, influence, and manage how a brand is perceived and received on social media platforms. The goal of Reputation Management is to build and maintain a positive image and trustworthy relationship with followers and targeted audience. A Boise business seeking to build a strong brand identity would regularly monitor social media channels and online reviews to see what people are saying and sharing. Whether by business owner or by hired team- responding promptly and politely to negative comments or reviews is essential in maintaining a positive and powerful reputation. Ensuring a timely response to positive comments is also crucial, as they can help nurture relationships with new and already standing customers. A dedicated person or management team would make sure all online information about the business is up to date and consistent. This, again, helps in creating a strong brand identity through website design in Boise Idaho. Having a listening ear for customer feedback and using social listening data to understand how your audience views your brand is essential to flourish in these ever-changing times.
Creating A Strong Brand Identity Through Website Design In Boise Idaho
Website design is crucial, and its creation is the first thing your potential customers will see online. A website is important in relating to the world who you are as a company and brand, as well as how well you are at creating it. Website designers are more commonplace than they have ever been in time, with a plethora of tools in learning how to design on your own. However, truly beautiful and functional website design that also trends to current vibes is not the easiest to accomplish for the average business owner. Website design has changed over the years, and it will continue to do so as technology advances. Securing an experienced website design team, such as Idaho Style, can bridge design and brand identity together flawlessly. With a well constructed website and flawless function, a brand’s identity and core of the business can be more easily seen and established. Creating a strong brand identity through website design in Boise Idaho is what can distinguish your business from the rest of the pack.
A Team SpecializIng In Creating A Strong Brand Identity Through Website Design
Creating a strong brand identity through website design in Boise Idaho is where our team at Idaho Style shines. Our boutique branding and digital identity firm serves both startups and established brands of any industry. We focus on stellar design and optimal function, helping our clients dominate their competition in not just Boise but overall online. Our aim is to move brands beyond today’s trends by designing for tomorrow’s business goals. At Idaho Style we have earned the reputation for being “trend-setters” instead of trend followers. We know branding and engagement, and we do it with style here in Boise Idaho. Whether you’re a startup or have been around a few decades, we take your business to the next level. Our team’s distinct eye for creative approach and personal attention to every detail in your branding project will hit the mark today while paving the way into tomorrow.
It is important to understand that creating a strong brand identity through website design in Boise Idaho is not an overnight process. Having a strong brand that can stand the test of time and financial waves is one that follows its own unique process of identity. That process requires four important steps in building a solid business identity that is unique and only sweetens over time. The brand and digital identity process can take anywhere from 8-12 weeks and includes the four steps of Discovery, Research, Design, and Completion. These elements are the stepping stones in which creating a unique brand identity with customized website designs in Boise can happen. Below are the four critical steps needed to successfully build and strong brand identity for any business in Boise Idaho.
Brand Discovery – Brand discovery is a research-driven process that helps a brand understand its identity, strengths, weaknesses, and how to connect with its customer. In fact, powerful branding begins with identifying what makes your brand stand out from the herd. At Idaho Style we ask strategic questions to ensure we showcase your brand’s unique personality and core value. With extensive research and careful analysis, we identify your brand’s unique differentiator. From there, we begin to develop a vision that helps your audience connect to your brand and stay loyal. Discovery is an essential step for creating a strong brand identity through website design in Boise Idaho.
Target Market Research – The process of gathering and analyzing information about a specific group of customers, known as the ‘target market’ is known as target market research. This is necessary to understand the target market’s needs, wants, behaviors, and demographics. Which then helps businesses tailor their marketing strategies and product offerings to effectively reach and engage with those potential customers in the Boise area. At Idaho Style we know that focusing on forward-thinking design sets your brand up for a decade of relevance. We analyze your direct and indirect competition to inform trendsetting design and customize your web design to build a strong brand and identity. Combining ideas from our research and insights from award-winning designs, we create a vision board to ignite inspiration. Working side-by-side with you, we clarify and elevate design direction. Exploring styles, fonts, colors, and other design elements as a team, we establish the overall direction of the brand identity. Essentially, aiding in creating a unique brand identity with customized website designs in Boise for your business.
Data-Driven Decisions – Data-driven decisions are conclusions and actions taken based on the data, facts, and metrics found instead of those based on intuition or observation. The goal of utilizing data-driven decisions is to make decisions that align with business goals and objectives, and to reduce uncertainty and increase confidence. Defining design direction with precise detail leads to brand assets a business can be proud of, only strengthening an already strong brand identity. At Idaho Style, we work with clients in choosing a solid direction, then using our designer’s ingenuity to make a vision come to life. Getting clear on direction before we design ensures you’re enthusiastic about your new branding that is unique only to you and your business in Boise Idaho.
The ‘WoW’ Factor – The wow factor in business is when a company goes above and beyond to create a great experience for its customers. This ensures the customers feel special and appreciated, and aid in creating a strong brand identity through website design in Boise Idaho. It can be achieved by providing high-quality products or services, offering excellent customer service, or doing something unexpected or above and beyond. The final result is a branding and unique identity dossier you’re proud to show off. At Idaho style, our dossiers give a clear and concise picture of how the brand should be used with typography, colors and styling guides.
Our Idaho Style team has the experience, knowledge, and drive to take our clients to their next level. Whether that be creating a strong identity through website design or making sure their business ranks first in every key word search. We have what it takes to build our clients up, and there is no coming down. The difference between building a good brand and building a tribe is simple, your brand needs to become a part of culture. At Idaho Style, our Boise Branding Firm has the tools to help you identify your persona, and then how to understand what behaviors and decisions drive your audience. Utilizing a research based approach, we are able to build brands that help to shape culture. By creating a strong brand identity through website design in Boise Idaho, you ensure your business can not only succeed, but also stand the test of time. For more information visit our website https://idaho-style.com/ or call us at (208) 639-9867.