What is the Search Engine Marketing and its types
Pay-Per-Click (PPC) first came into existence in 1996. It was introduced through Planet Oasis, but it was not until
1998 that it was given the title of “pay-per-click” by Jeffrey Brewer
(founder) of Goto.com. Google began search engine marketing in
December 1999 and developed Google AdWords about a year later. Now there are all types of PPC including Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.
PPC focuses on advertising to send traffic directly to websites. Advertisers pay a vendor or publisher every time an ad is clicked on their website. PPC can apply to both paid text links and advertisement space. Keyword phrases are used to target the right audiences with text links, and banner ads display on search engine result pages or side bars of sites that agree to host ad space. Search engine marketing targets whatever sites that people might look for. So there are a lot of ways that PPC can be successful.
Proper Audience Selection
Is your competition getting more business somehow? We’ll set out and uncover opportunistic ways to drive new business.
Targeted Market Research
We take the guessing out of selecting the right targeted keywords with our patent pending technology.
Quality Score Optimization
Higher Quality score equates to more relevant results to the targeted audience and is an integral part of digital marketing.
Conversion Rate Optimization
Goals and Conversions equate out to new customers, by optimizing your sales funnel, dollars can be saved and ad budgets extended.
FAQ’s about Search Engine Marketing aka PPC
With PPC it is easy to monetize a site and also drive traffic. You have to be a little creative about advertisements, placement, and keywords. People have gotten used to seeing ads and text links that go to advertisers. That’s why it’s so important that advertisers develop creative and stunning adver- tisements that are placed in eye-catching spaces on websites.
It can be difficult to make PPC ads attractive or to pick the right content network to place an ad. That’s why it is important to have an online marketing team that understands PPC strategy. There are a variety of other online advertising models as well, such as CPM (cost-per-mille), or CPI (cost-per-impression). In these examples, advertisers pay every time that an advertisement is viewed rather than clicked. These are currently one of the more popular advertising models because while advertisements may not be clicked they do sponsor excitement or need in viewers that may bring them to an advertiser later.
Publishers receive money based on the advertising cost and number of ads clicked. The cost of advertising usually depends on the site’s Alexa rank
or popularity. Sites with more traffic will have a higher advertising costs. That’s how high ranking sites are able to monetize their sites and sell ad space so well. Advertising campaigns allow you to quickly drive traffic and monetization of your product or service.
The price of a click depends on many metrics. The time of day, the type of ad, the placement of the ad (on network and off), and the competition’s bidding for the position at the current ad campaign times.The greater number of competitors and queries will accordingly affect the cost per click.