Recovery Rehab Marketing Plan
A case study for showcasing a unique recovery rehab located in Maui, Hawaii
Maui Recovery brings a whole different approach that welcomes, nurtures and cares for individuals and families on their healing journey to recovery, empowering their restoration & transformation from addiction through providing programs that heal the Whole Self, from a shame core to a loving core, cultivating meaningful human connection, intimacy and purposeful living which redefines that of many typical treatment centers.
Slightly over four years ago, the Maui Recovery team came to us to build out a new website that showed off their unique approach and professional approach with being featured on Bravo! and A&E for social media addiction intervention and treatment. Over the last 4 years we’ve had the pleasure of helping the Maui Recovery team showcase its amazing talent, the unique adventure therapy approach, as well as optimize its services in a way that drives the target audience the recovery center is looking for.
Our goal was to increase their online presence through Organic Search Marketing, and we were given the task by Maui Recovery, a Hawaii Addiction Treatment Center. We began by making some substantial on-page SEO adjustments, which helped the site immediately, but a comprehensive Website Design Makeover was required to get the greatest results for the Treatment Center.We also employed off-page SEO tactics, including content marketing, to let Google know about the services and location of this facility. We rapidly expanded their authority online by leveraging our drug rehabilitation SEO strategy.
Maui needed a rebuild of its website, as it was the most important aspect for displaying its different approach to therapy.
Since 80% of the user traffic was coming in from mobile devices, we ensured the website functioned and looked great on mobile devices.
With the growth of the SEO and SMM campaigns, Maui was able to become one of the most renowned recovery centers in the U.S.
Today they currently rank in the top 5 for all their major drug rehab keywords and have a constant waiting list.
With these numbers, this facility has been able to help more people than ever before, while increasing its revenues month over month and lowering its Cost Per Acquisition.
Tripled their Organic Site Traffic
Decreased PPC Spend by 50%
Increase requests for information by more than 70%
Increase call volume by more than 60%