Idaho Style is a Boise-based boutique branding and digital identity firm that serves both startups and established brands. We focus on stellar design, helping our clients dominate their competition. Our aim is to move brands beyond today’s trends by designing for tomorrow’s business goals. We’ve got that reputation for being “trend-setters” not trend followers.
We know branding and engagement. Whether you’re a startup or have been around a few decades, our senior team, distinct eye for creative approach and personal attention to every branding project will hit the mark today and pave the way into tomorrow.
The difference between building a good brand and building a tribe is simple, your brand needs to become a part of culture. At Idaho Style, our Boise Branding Firm has the tools to help you identify your persona, and then how to understand what behaviors and decisions drive your audience. Utilizing a research based approach, we are able to build brands that help to shape culture.
Powerful branding begins with identifying what makes your brand stand out from the herd. We ask strategic questions to ensure we showcase your brand’s unique personality and core value. With extensive research and careful analysis, we identify your brand’s unique differentiator. From there, we begin to develop a vision that helps your audience connect to your brand.
Focusing on forward-thinking design sets your brand up for a decade of relevance. We analyze your direct and indirect competition to inform trendsetting design. Combining ideas from our research and insights from award-winning designs, we create a vision board to ignite inspiration. Working side-by-side with you, we clarify and elevate design direction. Exploring styles, fonts, colors, and other design elements as a team, we establish the overall direction of the brand identity.
Defining your design direction with precise detail leads to brand assets you’re proud of. We work with you to choose a direction, then our designers use their ingenuity to make your vision come to life. Getting clear on direction before we design ensures you’re enthusiastic about your new branding.
After the final result is a branding and identity dossier you’re proud to show off. Our Dossiers give a clear and concise picture of how the brand should be used with typography, colors and styling guides.
The price of adjustment depends on the required time and the number of iterations of our team specialists. Thus, the longer the process takes the greater the costs, which will accordingly affect the cost of the Branding Package.
The brand identity package we create are delivered as a collection of files and documents. These files are ‘packaged’ together into folders so that it’s easy for our clients to navigate and find the files they need.
Some packages might also include other files and folders if a company has illustrations, specialty graphics or other elements within the identity.
Typically the Branding Identity process takes anywhere from 8-12 weeks from Discovery, Research, Design and Completion.
