Exclusive Local SEO for Small – Enterprise Businesses
Maintaining an online presence has become a common trend for local businesses who are aiming to get more prominence and customers. The internet has provided a wide space for small businesses to carve a niche form themselves, especially when they are targeting specific buyers and visitors. Unlike in times past when buyers will have to read through different directories and books before locating a local store, the internet has made searching of local businesses easy. That’s why having Local SEO is the utmost importance for any business to thrive in today’s day and age.
With the adoption of local SEO practices, local business owners can successfully find themselves gaining visibility and customers in their local market. We specialize in four pillars to effectively optimize your business.
Market Research & Target Audience
Reaching the right audience is key. We conduct extensive keyword research to find the best possible local keyword phrases that your customers are searching you for and optimize for top page placement in the search engines. We also monitor your competition and conduct demographic research to make sure you’re reaching the right target audience. Our team is experienced in analyzing user behavior, search trends, website analytics and more to ensure that our marketing plans are tailored to meet your goals. Let us take the guesswork out of who you should be targeting – let Idaho Style help you find success!
Local Directory Submissions (NAP)
Proper local directory submission is vital to maintaining proximity, prominence and relevance. We ensure your details like addresses, phone numbers, geo-coordinates, opening hours et cetera, are correct at all times. We also make sure to submit your business information in the right local directory depending on your business category, to ensure maximum visibility. Our team of experts will take care of all the manual submissions, build and manage citations and remove duplicate listings. This ensures that your company is represented accurately across all important local directories.
Local On-Page Optimization
Our team ensures proper local on-page optimization which is essential to making sure the search engines can discover you and customers click on your listing. We will make sure your business name, address and phone number are accurate in the schema markup code. Additionally, we will ensure that your website’s page titles accurately reflect the content on each page. Furthermore, we’ll create a unique meta description for every page of your website while utilizing strategic keyword placements to increase visibility in local search engine results pages (SERPs). Lastly, we’ll ensure that all the content on your website is relevant and up-to-date. This will not only provide a better user experience for customers visiting your site, but help boost your rankings in local SERPs as well.
Local Off-Page Optimization
Our local SEO experts build quality relevant backlinks through organic and holistic off-page optimization approaches. Connecting with relevant websites builds credibility and authority. We work to build social engagement through reviews, posts, and shares. This helps your business to rank higher in local searches as well as search engine results pages. Our team is also proficient in building localized citations which further assists with brand visibility, consumer trust, and ultimately website traffic. All of our services are designed to bring you more leads and grow your business locally. We ensure all links are natural and organic by researching the most relevant websites for your industry. This helps to build trust with Google and other search engines.
Commonly asked questions about our Exclusive Local SEO Campaigns
The price of Local SEO package depends on the required duties and al la carte services that are added on. Not all businesses want the same thing, and our services are tailored to the target audience of the business. Thus, the larger the semantic core of queries and the larger the campaign itself, the more time it will be necessary to spend on its launch, which will accordingly affect the cost of customization.
Depending on the target audience and demographics we may suggest other local marketing strategies like:
- NextDoor
- YouTube
- Direct Mail
- Radio Advertisement
- TV Advertisement
Over the years we have built the right partnerships that deliver the greatest ROI for digital marketing dollars spent.
Each campaign and businesses results may vary, but it’s our guarantee to under-promise and over-deliver. We’ve seen tangible results in as little as 30 days and as long as 90 days depending on the difficulty of the industry and the target market audience.
We optimize for the 4 major top search engines: Google, Yahoo, Bing and DuckDuckGo. Not every user searches through the same search engine, therefore it’s in the best interest of the campaign to show up in multiple search engines to assure visibility for the businesses target audience.
One of the major local ranking factors revolves around consistency. Your NAP details, which stands for Name, Address, Phone Number should be formatted correctly, (in code) using Schema.org. Local listings should include your website link and a link to your website to your listing too. This is the only way for the Search Engines to understand the relationship between them. By properly placing these NAP details, the relationship and relevancy factors have been connected.
Many local directory listings allow others to leave a review of your company. If your company has a good rating, people will be more likely to click through to your website from either of these two platforms. Make sure you monitor and maintain these reviews.