A Stock Car Racer’s Branding to the eCommerce Fan Merch Shop

Jacob Smith Racing is a professional stock car racing team based in the United States. The team is owned by Jacob Smith, an upcoming amateur NASCAR driver. Idaho Style was approached by Jacob Smith to help build a new website for his racing team.

An exercise in enhancements

The goal of the website was to showcase the team’s racing achievements and to sell merchandise to fans. Idaho Style worked closely with Jacob Smith to design and develop a website that met his needs.

Enhance Existing Product

The JSR team didn’t have a website, so starting from a clean slate we came to a decision that the site needed to reflect the fun and the JSR fans. The site also needed to be able to sell merch and display the brand since it was the most crucial element in its marketing engine.

Mobile First

Since the majority of user traffic would be coming in from mobile devices, we made sure the website performed and looked great on mobile devices.

Steady Growth

By expertly executing SEO campaigns, JSR has established itself as one of the most reputable up-and-coming Stock Car racing companies in the United States.


Today they currently rank in the top 10 for all their major keywords and have a constant flow of new merchandise sales from digital marketing.

A Development That Exceeds Results

The end result was a beautiful website that accurately reflects the team’s image and drives sales. Thanks to Idaho Style’s web design and digital marketing expertise, the website has achieved top rankings in search engines, driving targeted traffic to the site.

  • Complete Rebrand and Company Profile Makeover

  • Increased Organic Site Traffic by 60%

  • Increase eCommerce Merch Sales by 65%

  • Increase Sponsorship Raise amount by 50%

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