Sober Living Facility in Austin
A case study in quickly creating a marketing plan and web development for a sober living facility in downtown Austin
78704 Sober Living is a sober living center based in Austin Texas whos clientele visit at different stages in their recovery with different needs. For those reasons, they needed a website created to display this multi-level system to meet their clients needs where they are in their recovery.
Slightly under a year ago, the 78704 Sober Living team came to us to build out a new brand and website that showed off their unique approach and professional appearance with a focus on being a close-knit community, highly-refined program, and creative atmosphere providing the necessary elements needed for recovery. Over the last year, we’ve had the pleasure of helping the 78704 Sober Living team showcase its unique niche, as well as optimize its services in a way that drives the target audience the sober living facility is looking for.
Like many of our other projects, our goal was to increase their online presence through Organic Search Marketing, as well as Paid Search Marketing and we were given the task by 78704 Sober Living. We began by making a comprehensive Branding Solution as well as a Website Design was required to get the greatest results for the Sober Living Facility. We also employed off-page SEO tactics, including content marketing and relative link building to let Google know about the services and location of this facility. Submission to Google My Business and other local directories helped validate NAP (Name, Address, Phone Number). We rapidly expanded their authority online by leveraging our Sober Living SEO strategy with a local presence that dominates.
78704 Sober Living needed a complete branding solution as well as a build of its website, as it was the most important aspect for displaying its different approach to sober living.
Since 80% of the user traffic was coming in from mobile devices, we ensured the website functioned and looked great on mobile devices.
With the growth of the SEO and SMM campaigns, 78704 Sober Living was able to become one of the most renowned sober living centers in the state of Texas.
Today they currently rank in the top 5 for all their major keywords and have a constant waiting list.
With these numbers, this facility has been able to help more people than ever before, while increasing its revenues month over month and lowering its Cost Per Acquisition.
Quadrupled their Organic Site Traffic
Decreased PPC Lead Conversion Spend by 65%
Increase requests for information by more than 90%
Increase call volume by more than 85%