A Subscription Service for Beards
A case study spanning from inception into a Multi-Million Dollar Company
A few years ago, Stoikos and the DBC team starred in a video inspired by a viral hit. Frame by frame, they parodied the famous introductory video that vaulted Dollar Shave Club into the public consciousness in 2012, and later to a $1 billion sale. While Dollar Shave Club catered to the clean-shaven men, shipping them razors for $1 per month, DBC rallied their bristly counterparts, promising a monthly supply of beard oil for the same dollar via a new company called the Dollar Beard Club.