Idaho Style is a boutique Caldwell branding agency and digital identity firm that serves both startups and established brands. We focus on stellar design, helping our clients dominate their competition. Our aim is to move brands beyond today’s trends by designing for tomorrow’s business goals. We’ve got that reputation for being “trend-setters” not trend followers.
We know branding and engagement. Whether you’re a startup or have been around a few decades, our senior team, distinct eye for creative approach and personal attention to every branding project will hit the mark today and pave the way into tomorrow.
The difference between building a good brand and building a tribe is simple, your brand needs to become a part of culture. At Idaho Style, our Caldwell Branding Firm has the tools to help you identify your persona, and then how to understand what behaviors and decisions drive your audience. Utilizing a research based approach, we are able to build brands that help to shape culture.
Powerful branding begins with identifying what makes your brand stand out from the herd. We ask strategic questions to ensure we showcase your brand’s unique personality and core value. With extensive research and careful analysis, we identify your brand’s unique differentiator. From there, we begin to develop a vision that helps your audience connect to your brand.
Focusing on forward-thinking design sets your brand up for a decade of relevance. We analyze your direct and indirect competition to inform trendsetting design. Combining ideas from our research and insights from award-winning designs, we create a vision board to ignite inspiration. Working side-by-side with you, we clarify and elevate design direction. Exploring styles, fonts, colors, and other design elements as a team, we establish the overall direction of the brand identity.
Defining your design direction with precise detail leads to brand assets you’re proud of. We work with you to choose a direction, then our designers use their ingenuity to make your vision come to life. Getting clear on direction before we design ensures you’re enthusiastic about your new branding.
After the final result is a branding and identity dossier you’re proud to show off. Our Dossiers give a clear and concise picture of how the brand should be used with typography, colors and styling guides.
The art of developing a deep customer relationship is at the core of any branding strategy. Top branding strategies give customers a sense of purpose to make them feel like a part of something greater. And this sense of belonging drives buying decisions.
Mission Differentiates You: Identify your brand’s mission and use it to differentiate it from others. A brand’s mission is its biggest asset. This mission is the thing that allows a brand to transcend. This mission is the thing that gives hope and courage to the stakeholders when the brand is in its infancy.
And ultimately, this mission is what gives the customers a sense of belonging. If your mission resonates with your customer base, they will feel invested. They will feel like a part of something that transcends a normal, run of the mill brand.
Vision Conveys Emotions: As humans, we relate strongly to things that arouse emotions in us. Using brand vision as a medium to induce positive emotions in customers ensures customer loyalty.
As an example, what are the first words that come into our minds when we think about Apple? Simplicity, hassle-free operation, and beauty. Look a little closer and all of these represent emotions in one way or another. And this is no coincidence. Apple has used their vision of technology to convey emotions. We remember these emotions. In turn, these emotions drive our buying behavior.
Conveying a brand vision needs storytelling. How and why did the brand start? Why should customers leave the competitors to move over? Is there a bigger purpose to buying from this brand than others?
The more honest and authentic the story, the deeper the emotional bond.
In other words, you need to tell your brand’s story. Your customer should be able to relate to what your brand is trying to accomplish.
Tell a story, and you’ll see the relationship you have with your customers blossom.
Purpose Cements You: After establishing a mission and conveying your vision, the next step is to define your purpose.
Why does this brand exist? What is the endgame? Where does the brand see itself in the future and for what purpose? Answer these questions, so the customers won’t have to look for answers themselves.
A purpose is derived from the mission. For instance, Microsoft’s mission is ‘to empower every person and every organization on the planet to achieve more’. Their purpose is to develop technologies to achieve this mission.
As a brand, you need a leading advertising agency to create a synergy between your missions, vision, and purpose. Only then will you be able to connect with your customer base.
The price of adjustment depends on the required time and the number of iterations of our team specialists. Thus, the longer the process takes the greater the costs, which will accordingly affect the cost of the Branding Package.
The brand identity package we create are delivered as a collection of files and documents. These files are ‘packaged’ together into folders so that it’s easy for our clients to navigate and find the files they need.
Some packages might also include other files and folders if a company has illustrations, specialty graphics or other elements within the identity.
Typically the Branding Identity process takes anywhere from 8-12 weeks from Discovery, Research, Design and Completion.
