Are you a new or existing business owner considering the need to grow your business through the use of social media marketing? Here are some numbers and statistics that confirm why your consideration is a great idea for your growing business. According to World Population Review, Boise City has a 2024 population of 235,216 with an average household income of $104,532. These numbers indicate a positive outlook for any business in the Boise, Idaho area. Now in regards to social media platforms, a staggering 5.07 billion people worldwide, or 62.6% of the global population, were using social media as of April 2024. Which is an increase of 320 million users from January 2023, with that number projected to grow to over 6 billion by 2028! These statistics combined confirm why reaching your target audience: utilizing social media marketing in Boise is so important in today’s economic climate. However marketing is not the easiest job in the world, as far as time and efforts go. Which is precisely the reason why so many business owners reach out to others more experienced for the job at hand, such as Idaho Style.
Why It Is Important In Business To Know Your Target Audience
In order for any business to succeed and thrive, they must undoubtedly have a customer base. And how you find and build that customer base is essential, with the first step being to establish your target audience. Without customers a business simply just could not exist. A target audience is a group of people who are most likely to be interested in a brand, product, and/or service. In other words, a target audience is a narrower segment of the broader target market. One defined by shared characteristics such as demographics, psychographics, behaviors, and even income brackets. For example, a target audience for a sports brand could be men between the ages of 25 and 40 who are interested in basketball shoes. And in this example, the target audience for a new high-end men’s basketball shoe could be split into separate components, such as style and price point. Fashion trendy men who have expressed interest in basketball and those who fall within a certain income range. Reaching your target audience: utilizing social media marketing in Boise is crucial for your business to find its core base of customers. At Idaho Style, our experienced team knows how to rank your business where your target audience can find your brand easily and effortlessly. We are the bridge that connects your business to its necessary target audience by utilizing social media marketing.
Reaching Your Target Audience: Utilizing Social Media Marketing In Boise
Social media marketing is the starting point for an effective campaign that will help your business reach its target audience. Social media marketing includes messaging that speaks directly to your audience. This is accomplished by using language and images that resonate with a target audience’s values, beliefs, needs, and interests. This type of marketing engages the user, making them more likely to pay attention and take action. At Idaho Style, you can also choose the right marketing channels and allocate resources to the audiences you understand best for your business. We engage in all types of marketing styles and strategies that help propel a brand to where they need to be in order to grow their customer base.
Adaptability is also necessary as a business grows. Whether it be trends, algorithms, or guidelines that change on social media platforms- be adaptable! The best way to ride a new wave or storm is to just surf. With experienced social media marketing in Boise your business can adapt to changes your customers may experience. Services such as this provide the experience and foresight needed to adapt to ever-changing social media marketing strategies. With a professional marketing services provider, such as Idaho Style, your business can direct the research process to ensure that the findings reflect the needs and preferences of your target audience. All which help in reaching your target audience: utilizing social media marketing in Boise.
Choosing Services From A Social Media Marketing Provider Saves You Time
Time is of the essence, and it is also our most precious resource. Reaching your target audience: utilizing social media marketing is just one small part of the whole business. However, in today’s world it is also a very crucial one for exposure. Hiring professionals experienced in this field saves a business crucial time that can be spent operating other parts of business. Social media marketers are marketing specialists who use social media platforms to promote a company’s brand, offerings, and services. They often use platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok for example to reach new customers, engage with current ones, and announce new products or services. These play a crucial role in today’s market, with over 4 billion online users to date. While all business owners have the option to do their own marketing on social media platforms, it proves to be a tiring job. Engagement especially can take large amounts of time, from answering questions, listening to feedback, and responding to comments. All of which can be also done by a team led by the brand/business. Hiring a company to execute all actions necessary to be effective with social marketing is commonplace today. Idaho Style, for example, has taken many Boise owned businesses to their next level through effective social media marketing.
Idaho Style Offers Boutique Social Media Marketing & Management
Idaho Style provides social media marketing and management for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign or management. Partner with us and let our social media marketing agency boost your brand visibility and integrity!
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps. Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business -to-business (B2B) social media marketing to help you get started with your campaign. We aim in reaching your target audience: utilizing social media marketing in Boise by providing:
Social Media Management: We manage branded profiles and social media campaigns on all channels, but we try to focus on the top 1-2 channels that make the most sense for your business and your target audience.
Brand Monitoring: In today’s Digital Age you have to sell yourself if you want others to support your efforts. Brand Monitoring is key to knowing things before they go wrong, communication is key, and following your brand’s reputation isn’t anything different.
Brand Marketing: Consistency is Key. Having a cohesive brand identity and design element across all creative assets is critical. Our team will help develop guidelines and kits for your team’s use to ensure consistency.
Social Media Strategizing: We will work with you and your team to ideate new influencer campaigns, develop the best strategy, and implementation. Together we will decide the type of influencers we want to work with and the goals we are trying to achieve through the strategy. In reaching your target audience: utilizing social media marketing in Boise is essential.
Goals and Analytics: With every marketing campaign you use or goal you set, you will always need a way to track the progress and effectiveness of the campaign. You need to know that your efforts and money are paying off and contributing to your bottom line.
Conversion Optimization: CRO is a crucial marketing tactic that can help dramatically increase your business’ performance. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
Social Media Platforms We Use To Reach Your Target Audience In Boise
Learn more about our offerings with the following social networks:
- Facebook – A social networking site that allows users to connect with others online. Users can sign up for free profiles, share content, and join conversations with people who have similar or different interests. Content can include text, photos, videos, articles, music, and external links. Users can also like content to engage with others without making a significant contribution.
- LinkedIn – The world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.
- Instagram – A free social networking app and website that allows users to share photos and videos. Users can edit their media with filters, add captions, and organize posts using hashtags and geographical tags. They can then share their content publicly or with a select group of followers, and others can view, like, and comment on their posts. Users can also browse other users’ content by location or tag, follow other users, and view trending content.
- X (Twitter) – A free social networking and microblogging site that allows users to post, share, like, and reply to short messages called tweets. Tweets can include up to 280 characters of text, photos, videos, animated GIFs, polls, and links to articles. Users can post updates to their profile and to the homepages of their followers, and can also retweet information that has been tweeted by others.
- YouTube – YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
- Tumblr – Tumblr is a social networking and microblogging site that allows users to post short-form blogs with text, photos, videos, links, music, and quotes. Users can also interact with other users, comment on blogs, and repost content. Tumblr is sometimes described as a cross between social media platforms like Facebook and Instagram and WordPress.
- Snapchat – Snapchat is a free app for smartphones that allows users to send and receive photos, videos, and messages that disappear after a certain amount of time. Users can take pictures or videos, add filters, lenses, or other effects, and share them with friends and family. These photos and videos are called snaps, and Snapchat’s unique feature is that most messages are temporary.
- TikTok – TikTok is a social media app that allows users to create, share, and watch short videos. Users can express themselves through a variety of content, including comedy, dancing, singing, and lip-syncing, often set to music. Videos can also be educational, informational, or used to promote products.
Why Idaho Style Is The Best FIt For Marketing Your Brand And Business
At Idaho Style we have the integrity to do what we say we will and take the time to ensure it is done to its best ability. We are a small talented team of web developers, graphic designers, and content creators. We design, build, and market web applications with innovative brands and agencies. From new startups to advertising agencies to Fortune 500 brands. We enjoy designing and developing platforms of all industries, shapes, and sizes. We design and build stellar websites that fit any type of environment while also providing consultation, search engine optimization, marketing, and anything in-between! In reaching your target audience: utilizing social media marketing in Boise gets your business the focus and attention it needs. While also delivering an engaging experience to both your customers and potential customers. We do the time consuming work of social marketing online so that our clients can focus on the other parts of operation within their business. Investing in your business through social media marketing is proven to build a larger and stronger platform base for years to come. Reach out to our experienced team today to take your business to the next level. For more information visit our website https://idaho-style.com/ or call us at (208) 639-9867.