Did you know Facebook marketing needs not be complicated or ambiguous? When you work with Idaho Style, you have the advantage of partnering with a marketing firm that understands how to successfully market and advertise on FB and works exclusively with startups, existing businesses and successful entrepreneurs. Marketing on FB can be very profitable and drive a consistent stream of new leads, but only if it’s done right! This is why businesses that want things done right team up with a Facebook marketing firm like Idaho Style. Here’s 8 unbelievable Facebook marketing techniques you may never knew existed.
Having Idaho Style on your team means that you get a whole team of FB marketers for less than the cost to hire just one full-time employee. We cross the T’s and dot the I’s for your businesses FB marketing. We will ensure that your Brand’s information is always updated and accurate. This ensures that consumers can find updated and accurate information. Search Engines also pull this information for validation if your trying to locally optimize your business.
1. Keeping Basic Business Information Updated
This includes the following:
• Business Address
• Business Phone Number
• Business Email Address
• Business Website
• Business Hours
Of course, managing your basic information is just a small part of what Idaho Style can do for our Facebook marketing clients. Let’s explore some of the other ways our services can be a benefit to your FB marketing endeavors.
2. Create Engaging Content for Your Facebook Marketing Campaign
Idaho Style will take care of the content creation aspect of Facebook marketing for your brand, which can be a full-time job with overtime, in and of itself. We create posts that actually engage. If your posts aren’t resonating with your target audience, then you are wasting your time on FB. Using funny memes, asking questions, linking to interesting or helpful articles; All of these can promote audience engagement.
3. Use Real Photos for Connecting and Resonating with Your Audience
You don’t need a $1k+ camera to take authentic photos. All you need is a smartphone and some free time. We do not want to use stock photos on your FB page. Regular pictures on-location can help you connect with your FB audience and appear as non-rigid or non-stiff. This is social media, so be social! Without crossing into the realm of inappropriate, feel free to have a little fun and be funny in your unique photos. Unique photos are just one way to drive relevant traffic to your Brand’s Facebook page.
4. Promote Activity on Your FB Page
Does your brick-and-mortar location offer free WiFi? Most businesses do these days. Well, if so, make good use of your businesses free WiFi by asking your customers to check-in on Facebook. The more people who share your FB page, the more people will see it. Therefore, we encourage you to incentivize activity on your FB page. Offer discounts for customers who leave reviews, promote your services and offer exclusive deals on your FB page to keep your audience coming back.
5. Be Open 24/7 with Real-Time Online Scheduling or Ordering
Your Facebook page provides your business to be open 24/7/365. Since you are investing money into funneling new leads to your FB page, take advantage of your ability to connect with your customers at any time. If you’re a local business, let your customers schedule appointments directly from your FB page, along with your Yelp page, Google listing and other local directory listings.
6. Get a Unique Vanity URL
What’s a vanity URL? A vanity URL is a short web address that customers can find you on. Take for example: Facebook.com/IdahoStyleBrand vs a generated URL that Facebook automatically creates for you. By having a short and memorable vanity URL on your Facebook page, this will allow for easier Branding and customer resonation when advertising.
7. Follow the 70-20-10 Rule
When posting content on your page, follow the 70-20-10 rule. When posting, post your original content 70% of the time. Posting content relevant to your followers’ interests 20% of the time followed by self-promotional content 10% of the time. This type of blend of content will keep folks interested and engaging in your Facebook Marketing campaigns.
8. Post Videos (Go Live!)
One overlooked big way to boost engagement is with video content. Facebook users watch over 100 million hours of video every day and Facebook’s Marketing algorithms has incorporated more videos into their content sharing. This means that videos will more than likely appear first in some of your followers’ feeds.
Facebook Marketing Made Easy
Facebook marketing is more affordable than you may think. Our team from Idaho Style specializes in networking on social platforms, so you’ll see a high return on your advertising investment when you choose us as your marketing agency. Reach deep into the local community on Facebook. Schedule a call or fill out out project form to talk about your brand and what your goals are.