Micro-influencers are people with followers on social media, but not as many as a celebrity or large company. These people could be your customers or potential customers and they can help you reach a larger audience by marketing your product for you. When choosing a micro influencer to partner up with, it is important that their values align with yours and that they truly believe in your products. It is important to find someone who is enthusiastic about the product and will be happy to share with their audience.
How can Micro Influencers Help Your Brand?
Micro influencers can also help you create content, such as photos or videos on social media for free! This makes them helpful for companies on a budget because people love authenticity and micro influencers are real people. This also helps create awareness or buzz for your product. For example, if someone is raving about a product on their Instagram it will make people want to try the product out themselves and feel included in this “secret” they can’t get enough of.
For example, if your business is running an Instagram campaign it would be beneficial to partner up with a micro influencer who has a lot of followers on this platform, however they do not necessarily need to be big. It can also help boost your Facebook presence if you find someone with many friends or likes to mention your product. And finally, if you are using Twitter it would be beneficial to have someone with a lot of followers on this platform, but not too many.
Benefits of Working with Micro Influencers
If you are worried about spending money on micro influencers because they seem unreliable or unpredictable, know that there are always benefits no matter what happens. Using micro influencers means spending less money on marketing, so if one person doesn’t work out you have not spent much. They are also helpful for creating content because they can be creative which goes further than an advertisement twice their size. Finally, micro influencers help create awareness of your brand and product so using them is very beneficial in the long run.
Not only this, but there are many benefits to working with micro influencers that most people do not think about when considering whether or not they should partner up with someone. One benefit is that unlike celebrities or large companies who produce loud advertisements, micro influencers usually let their audience find out about your products quietly without making a big deal about it. This means your posts will seem more authentic and genuine to potential customers.
Another benefit is that micro influencers are more than happy to help you create content, whether it be photos or video on social media for free! This helps budgets because people love authenticity and they want to know that real people use your products. It also helps build awareness of your brand and the products themselves. For example, if someone is raving about a product on their Instagram it will make people want to try the product out themselves and feel included in this “secret” they can’t get enough of.
How to Find Micro Influencers
Who are micro influencers? They are people with followers on social media, but not as many as a celebrity or large company. These people could be your customers or potential customers and they can help you reach a larger audience by marketing your product to their following. However, depending on the size of the following it may take longer for them to share your campaign or message.
So how do you find these individuals? There are various ways; which one will work best will depend on what kind of product you’re selling and where your target market is. Example: If your product is designed for millennials then using influential users that fit this category would be best. You can use sites like Instagram, TikTok and Snapchat. If your service or product is for the older generation, then Facebook and Twitter are viable social media platforms for finding influencers.
By using hashtags on social media you can search through posts to find people with an interest in your product. For example, if you are selling shoes, use the hashtag #shoes to see relevant posts. You could also visit sites like Shoeaddict or Influencer Pages for this information.
The Good, the Bad and the Great Micro Influencer
Once you have found some influencers, check out their following and engagement statistics. This will give you an idea of their clout and how effective they may be as a micro influencer for your campaign. While the more numbers there are doesn’t always translate into better results, it’s still important to keep these numbers in mind when picking which of them to work with (you wouldn’t want someone with 10k followers but hardly any interaction). Here’s some examples of what a good micro influencer will look like versus what a micro influencer looks like who is fauxing their image.
If you are struggling to find influencers, try a different approach at engaging them. They are an online marketplace for businesses looking to work with influencers at any level. You can commission individuals or collaborate on content with them as well as search through their profiles for potential micro influencers.
Just remember that not all microies will be interested in working with brands and if they are, not all of them will have the correct audience! There is no guarantee that your campaign will be successful but hopefully this article has helped educate you about how to find them and what to look out for when finding the perfect micro influencer(s) for your next project!
Finding the right social media influencer for your brand can be difficult, but it’s not that complicated. You just need to find someone who shares similar values and goals as yourself in order to place their own personal stamp on what you’re doing. This person would also have some knowledge about the niche market which will help them grow followers quickly while understanding why these people should care deeply for every product or service they offer through ads across all networks.
Our team at Idaho Style has the perfect connection available—we can find someone who is both knowledgeable about our niche while also looking forward towards new challenges ahead of them; all we need do now it sit back and watch these socialites go from zero followers (or dollars) out there onto becoming successful entrepreneurs on their own terms thanks entirely due this awesome program called ‘Brand Ambassadors’.